Manifesto and Philosophy
I AM MY BRAND.
My business was born from and based on developing my creative eye through the lens. It makes me take more notice of things that are important to me and help unfurl them more presently in my life. I bring myself to my brand and all that I do.
I VALUE MY TALENT AND TIME
I respect my talent, my time, all my previous learning and development. My pricing reflects that.
I SHOW UP WITH ALL THAT I AM
I bring my art, my heart, my gut instinct, resourcefulness, spontaneity, determination, professionalism and passion to my clients. My job is to deliver not only what you want, but also what you don’t even know what you want.
I SHOOT WITH INTENT
I press the shutter when I am moved by what I see. I shoot to tell a story. This can be a curated moment, or a quick fire snap based on quick instinct. I love negative space. I love small details.
I EMBRACE COLLABORATION
My work is enhanced when working with a team of other professionals who excel in their given specialty. I also work with other photographers to embrace our talents collectively and inspire each other.
I have a compelling picture in my mind of what I’d like to create in a photograph, but can adapt for to suit the client and the landscape and environment for a successful outcome. I sense when clients need guiding, or when to let events unfurl.
I SELL EXPERIENCE AND EMOTION
I make sure I shoot for, capture, and deliver emotion. I also sell the experience - my photographs are a reminder of the experience that created them.
I BELIEVE IN THE EMPOWERING NATURE OF IMAGERY
I love providing the gift of creating how people remember their lives, empowering an individual to define and redefine, and creating a lasting visual reminder of how incredible life is.